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08 March 2017:VLCC, the Indian beauty and wellness brand,today reinstated its focus on Maharashtra state by announcing its expansion plans that expand its footprint in the state. The company is present in the state across 11 cities with 15 wellness centers in Mumbai and 35 wellness centers, and 8 institutes.
Mrs. Vandana Luthra, Founder, VLCC said, “Maharashtra is an important market for us and we are extremely happy with the uptake of the beauty, health and wellness segment in the state. It is one of the fastest growing market for us in the country. This expansion plan is in line with our strategy to reach out to more and more customers as we strive to further strengthen our foothold in this burgeoning market.”
VLCC has one of the largest scale and breadth of operations within the beauty and wellness services industry in India. The expansion drive will continue in the next financial year with the launch of new centres in existing and new markets. The network expansion is well-strategized bringing the brand closer to the customers.
According to the National Family Health Survey (NFHS-4), in Maharashtra, 23.5% women are obese (32.4% obese women in urban and 14.6% in rural), marginally behind men – with 23.8% men being obese – 31.2% in urban and 16.4% in rural. Maharashtra also has higher instances of diabetes in urban (10.9 per cent) than in rural areas (6.5).
VLCC offers scientific weight loss solutions and therapeutic approach to beauty treatments making beauty, fitness and health an integral part of our lives. Keeping this approach in mind, VLCC launched CurveXpert 3D Power Shaper, a highly intensive and comprehensive body shaping therapy that breaks down fat deposits, drains toxins and firms the body. Last year, VLCC also introduced a new 3D range of Body Contour Power Dose Therapies – 3D Tummy treatment, 3D Body Contouring, 3D Body Sculpt and 3D Body Firmer – to enable our customers to look and feel the way they have always craved for.
Headquartered in Gurgaon, VLCC was founded in 1989 and is the leading slimming, beauty and wellness brand to have emerged out of the Indian subcontinent, whose presence currently spans 330 locations in about 150 cities and 13 countries across South Asia, South East Asia, the GCC Region and East Africa. This includes Sri Lanka, Bangladesh, Nepal, Malaysia, Singapore, Thailand, UAE, Oman, Bahrain, Qatar, Kuwait and Kenya. For more information, please visit http://www.vlccwellness.com.
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